|
This is about being part of and not apart
from the society. Organizations today are becoming increasingly
part of the social fabric. They are part and parcel of society
and have an obligation as part of society to build a sense
of community. Valuing, respecting and cultivating diversity
in your environment keeps you in touch with your market
and service/product users and breeds loyalty.
|
“The next big thing in brands is corporate
social responsibility (it will be clever to say there
is nothing different about our product or price, but
we do behave well)” - The Economist: 8 September 2001. |
|
Reputation is increasingly becoming a company's
most valuable asset. DCP guides organisations towards building
loyalty and trust to ensure a bright sustainable future.
Organisations are no longer being judged by profitability
only but by behaviour as well.
What organisations are doing to validate their value statements
counts. Integrating SR into business core values makes significant
contribution to a better society; but most importantly,
an organisation is recognised for doing so and gets enormous
benefits. SR can and should govern every aspect of organizational
life.
We assist organisations in selecting, and implementing community
involvement programmes. Our consulting services help companies
to see corporate citizenship as a competitive advantage.
Our emphasis is on win-win projects. We also accumulate
data on best practices for comparative and transfer purposes.
Areas include and are not limited to:
• Environmental projects
• Youth
• Senior citizens
• Handicapped
• Migrants
• Arts and music
• Life long learning projects
|
